Marketing Plan Essay - 2411 Words

Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7†¦show more content†¦It also keeps on heating the vehicle interior until the engine has warmed up and can provide a comfortable level of heat for the driver and passengers. The convenience is made up of several aspects. The programmable controller assures that the vehicle interior will be warm at a time specified by the owner. The product is installed out of sight, under the driver or passenger seat by the owner, and does not need professional installation. The warmer has its own battery, so it does not affect the vehicles battery. Once the vehicle engine runs and provides a good source of electricity (alternator), the batteries of the warmer will be recharged through the engines charging system (alternator) via the built-in accessory plugs (cigarette lighters). This is an innovative product because it is all electric, and can be installed by the end-user. Comparable products on the market today use vehicle fuel (gas/diesel) as a source of energy. They are also complex and need to be installed by a professional. 1 Consumer Product Classification The electric vehicle warmer is a shopping product because it is expected that people will spend considerable planning time on the purchase of the product, replace it about every 5-7 years, and pay a relatively high price for the product. The distribution channel length is expected to beShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. 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A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Advantages and Disadvantages of Caricom Single Market...

The Advantages and Disadvantages of the CARICOM Single Market and Economy (CSME) CARIBBEAN INTEGRATION Introduction Throughout the world many countries have tried to form strong alliances for varying reasons and among the top of that list would be for war and trade. The Caribbean as a region has found it necessary to form such an alliance, not for war but for trade. The need for such alliance gave way to the birth of a Single Market for the Caribbean region - The CARICOM Single Market and Economy (CSME). In order to understand the advantages and disadvantages of such a single market one must seek to understand what is meant by a single market and how the SCME come about. What is a Single Market? Although the concept of a Single†¦show more content†¦Chapter 3 of the Revised Treaty provides for skilled personnel and their families as well as business enterprises to take advantage of job opportunities within the CSME. The term â€Å"skilled workers† include: o University Graduates o Artistes, Sports Persons, Musicians Media Workers o Non-Wage Earners/Service Providers to establish Business - includes managerial, supervisory technical staff This legal framework will remove the requirement of CARICOM nationals to obtain work permits in order to work in another Caribbean country. However, individuals will be required to possess a CARICOM Skills Certificate. THE RIGHT OF ESTABLISHMENT This feature of the CSME provides for the removal of restrictions to the establishment of economic enterprises, companies, or other legal entities thereby giving CARICOM nationals the right to engage in self-employment or to create manage economic enterprises in any Member State. These established economic enterprises however, must be substantially owned (50% or more in equity) or controlled by CARICOM citizens (Ch.3, Art.32). With this right comes a greater scope for job creation and poverty eradication - . This must be complemented by improved access to training and skills development at the national level. This also promote an enhanced framework for small business development e.g. niche marketing,Show MoreRelatedCaribbean Integration2564 Words   |  11 Pagessimple and irrefutable. First we are small and we need to achieve economies of scale. We need to achieve such economies in markets, production, the mobilisation of regional capital for regional use, university education , science and technology, sea and air transport to mention some areas. We therefore need to pool as far as is feasible our markets and our financial human and natural resources. We need a single unified and truly common market for goods and services, capital, and trained manpower. In additionRead MoreEssay about Caribbean Integration2495 Words   |  10 Pagessimple and irrefutable. First we are small and we need to achieve economies of scale. We need to achieve such economies in markets, production, the mobilisation of regional capital for regional use, university education, science and technology, sea and air transport to mention some areas. We therefore need to pool as far as is feasible our markets and our financial human and natural resources. We need a single unified and truly common market for goods and services, capital, and trained manpower. In addition

Climate Change and Global Warming

Question: Discuss about the Essay onclimate change and global warming and its impact on the environment ? Answer: Introduction In this project, we will be discussing about climate change and global warming and its impact on the environment. In order to live and survive in this world, proper environment is required to live in. A healthy environment will give a healthy life. Climate is one of the biggest factors for a good healthy environment (Anderson, 2012). For the past few years, climate of different places around the globe is changing rapidly. Climate change can be defined as the statistical administration of weather ornamentation only if that particular change last for a considerable period of time. Climate change can either refer to a sudden change in the usual weather pattern or variation in the time span of a particular climate condition. Climate change can take place due to various reasons like; Difference in solar radiation accepted by the Earth Movement of tectonic plates Volcanic eruption Biotic process Climate is determined basically based on the scale of radiation heat received by the Earth and the amount of heat radiated back to the space (Colligan, 2012). This energy is distributed all around the globe by activation of winds and ocean currents so as to determine the climate of different regions on the earth. Basically the climate effecting factors are termed as Climate forcing. The main climate forcing or forcing mechanisms are as follows: Variation in albedo Difference in the Earths orbit Variation in green house gas concentrations Building of mountain and continental drift etc. Global warming on the other hand can be termed as the average rise in the temperature of the climate system of the Earth (Fracking could accelerate global warming, 2013). A lot of different lines of observation are reflecting that the system of climate is warming day by day. Global warming is generally the amount of heat retained back by the earths surface. Yet since 1970 it is being noticed that the climate system has extended up to warming of ocean. Ice are melting slowly in the frozen regions, thereby increasing the temperature in the other continents (Global warming: Outlook for Earth, 2013). The main reasons for global warming are: Variation in atmospheric composition Eruption of volcano Changes in the Earths orbit pattern Solar luminosity Population growth (man-made cause) Impact of climate change and global warming: Statistical Data Impact The main contributors of global warming are the widely spreading greenhouse gases carbon dioxide and methane. It has been observed that over the past last one century, the earth has warmed up 1 degree Fahrenheit. The Arctic Climate Impact Assessment reports that over the past 50 years, the temperature has increased as much as 3 to 4 degree Celsius in different regions like Alaska, Eastern Russia and Western Canada (Heffernan, 2013). The new statistical data provided on global warming states that the concentration of Carbon dioxide gas has increased from 290 parts per million to 400 parts per million. The main sources for the increased concentration of carbon dioxide into the atmosphere are different industries like transportation, electric power generation and agriculture. The most remarkable report that has been updated by NASA recently shows that the concentration of ice in Arctic Sea ice has diminished to 13.3 percent per decade from 7.8 percent per decade in 1980s (Hoag, 2013). The very recent report submitted in accordance to the Third National Climate Assessment Report by the U.S. Global Change Research Program is of the following opinion: The changing aspects of heat waves, rising of sea level in the North East is endangering different aspects of life such agriculture, ecosystem, infrastructure, fisheries etc. The major reasons of climatic threat in North West part of the world are the erosion, reducing rate of water supply, rise in sea level etc. In the South East part, the rising level of the seas has become a major threat to the regions economy and environment. This in turn will effect health, agriculture and more. Infrastructure, agriculture, human life is likely to get effected in the Mid-West region due to the effects of global warming, thereby causing heavy rainfall, and flooding as a result. Major effects: The major effect of global is that the climate of the earth has warmed up rapidly. Changes are being noticed in the measurement of the sea level and the temperature of the land. It is being noticed that there is a rise of sea level and temperature of the land, more than the normal rate suppose to take place. Changes in weather in different region of the world is one the major effects of global warming which is mostly caused by the activities of the human. Changes like, variation in the amount of precipitation and amount of rainfall are the major signs of change in weather of a place. Weather is kind of becoming extreme in nature and such changes are becoming prolonged for a considerable period of time than it is normally expected to be. The major effect of this global warming which is increasing in a noticeable rate is the rise in the sea level (Mayer, Canon and Coleman, 2014). This is mainly because, since the earth is retaining more amount of heat than it normally should retain, th e land is getting heated, as a result of which ice is melting at a rapid rate, thereby rising the level of the seas. The major impact of global warming and climate change falls on the eco-system and social life of the human beings. Due to the change in weather, agriculture pattern of the concerned region will have an impact on it, thereby effecting human life (Ollier, 2013). Even human beings will be required to adjust to the changing pattern of the weather by changing their food consuming pattern, living necessities, housing pattern etc. Human beings are facing different sorts of health problems due to rapid weather changes. Diseases like malaria, typhoid, diarrhoea have increased in rate, thereby causing death of more people. The most distinct impact of global warming has fallen on the wildlife and greenery of the world. Due to the effect on climate, birds that used to migrate during winter season are not found to be migrating any more nowadays (Oxlade, 2012). The most important effects on the plantation life on the earth are pest infestation, soil erosion and degradation, invasion of species etc. Basically there is an overall change in the biological, ecological and sociological system of the world. Suggestions and strategies to be adopted for curbing out global warming: The main causes for global warming are induced mostly by man. So it is we human being who have the remedy in our hands to get relief from global warming. If we people, channelize our activities in a discipline way, then we might be able to save our mother earth from being effected by global warming (Scherer, 2012). Here are few of the steps mentioned to get a relief from global so to give ourselves and others a better place to live in: Driving less or using your car less would help you not only to save fuel consumption but also it will help to reduce global warming. As it is known that one of the major cause of global warming it the discharge of excessive carbon dioxide into the air. Reducing, reusing and recycling is one of the best way to save our mother earth from global warming. Using of solar energy as a medium of energy on the earth will somewhat save the earth from global warming. Buying of energy saving appliances and there utilisation will help in reducing energy consumption at a rapid rate, thereby decreasing the rate of global warming. If waste products are reduced in number, then the earth might be saved from global warming. It is known to us that landfills are the biggest contributors of greenhouse gas. Reducing waste will reduce concentration of greenhouse gases. Plantation of tree is one of the major contribution that we human being can do to the nature. It will not only help in beautification of our society but at the same will help in reducing the global warming by taking in carbon dioxide from the air (Sinn, 2012). Farms should use less or no amount of pesticides for agricultural purpose. This pesticides contents minerals that are harmful for the soil, thereby causing global warming. Utilisation of fuel cells for production of electricity is one of the ways to save our mother earth from global warming. These fuel cells will not emit greenhouse gases while production of electricity. Conclusion: It is to be remembered that our problem are man-made, so it is we the human beings who can solve these issues (Water stress, not heat, will cut yields under global warming, 2013). For we all know, that these global warming is not endangering our living on this earth but also the living of the variety of species. So, it is high time now, that we all join our hands to curb out this evil to save our mother earth from being destroyed, keeping our safety and security in our own hands. References Anderson, M. (2012). Global Warming. New York: Britannica Educational Publishing in association with Rosen Educational Services. Colligan, L. (2012). Global warming. New York: Marshall Cavendish Benchmark. Fracking could accelerate global warming. (2013). New Scientist, 219(2929), p.6. Global warming: Outlook for Earth. (2013). Nature, 501(7467), pp.297-297. Heffernan, O. (2013). Global warming expands Antarctic sea ice. Nature. Hoag, H. (2013). Ozone-hole treaty slowed global warming. Nature. Mayer, K., Canon, D. and Coleman, J. (2014). The enduring debate. New York: W.W. Norton Company. Ollier, C. (2013). Global Warming and Climate Change: Science and Politics. Quaestiones Geographicae, 32(1). Oxlade, C. (2012). Global warming. Mankato, Minn.: Smart Apple Media. Scherer, L. (2012). Global warming. Detroit: Greenhaven Press. Sinn, H. (2012). The green paradox. Cambridge, MA: MIT Press. Water stress, not heat, will cut yields under global warming. (2013). ECOS.