Marketing Plan Essay - 2411 Words

Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7†¦show more content†¦It also keeps on heating the vehicle interior until the engine has warmed up and can provide a comfortable level of heat for the driver and passengers. The convenience is made up of several aspects. The programmable controller assures that the vehicle interior will be warm at a time specified by the owner. The product is installed out of sight, under the driver or passenger seat by the owner, and does not need professional installation. The warmer has its own battery, so it does not affect the vehicles battery. Once the vehicle engine runs and provides a good source of electricity (alternator), the batteries of the warmer will be recharged through the engines charging system (alternator) via the built-in accessory plugs (cigarette lighters). This is an innovative product because it is all electric, and can be installed by the end-user. Comparable products on the market today use vehicle fuel (gas/diesel) as a source of energy. They are also complex and need to be installed by a professional. 1 Consumer Product Classification The electric vehicle warmer is a shopping product because it is expected that people will spend considerable planning time on the purchase of the product, replace it about every 5-7 years, and pay a relatively high price for the product. The distribution channel length is expected to beShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Advantages and Disadvantages of Caricom Single Market...

The Advantages and Disadvantages of the CARICOM Single Market and Economy (CSME) CARIBBEAN INTEGRATION Introduction Throughout the world many countries have tried to form strong alliances for varying reasons and among the top of that list would be for war and trade. The Caribbean as a region has found it necessary to form such an alliance, not for war but for trade. The need for such alliance gave way to the birth of a Single Market for the Caribbean region - The CARICOM Single Market and Economy (CSME). In order to understand the advantages and disadvantages of such a single market one must seek to understand what is meant by a single market and how the SCME come about. What is a Single Market? Although the concept of a Single†¦show more content†¦Chapter 3 of the Revised Treaty provides for skilled personnel and their families as well as business enterprises to take advantage of job opportunities within the CSME. The term â€Å"skilled workers† include: o University Graduates o Artistes, Sports Persons, Musicians Media Workers o Non-Wage Earners/Service Providers to establish Business - includes managerial, supervisory technical staff This legal framework will remove the requirement of CARICOM nationals to obtain work permits in order to work in another Caribbean country. However, individuals will be required to possess a CARICOM Skills Certificate. THE RIGHT OF ESTABLISHMENT This feature of the CSME provides for the removal of restrictions to the establishment of economic enterprises, companies, or other legal entities thereby giving CARICOM nationals the right to engage in self-employment or to create manage economic enterprises in any Member State. These established economic enterprises however, must be substantially owned (50% or more in equity) or controlled by CARICOM citizens (Ch.3, Art.32). With this right comes a greater scope for job creation and poverty eradication - . This must be complemented by improved access to training and skills development at the national level. This also promote an enhanced framework for small business development e.g. niche marketing,Show MoreRelatedCaribbean Integration2564 Words   |  11 Pagessimple and irrefutable. First we are small and we need to achieve economies of scale. We need to achieve such economies in markets, production, the mobilisation of regional capital for regional use, university education , science and technology, sea and air transport to mention some areas. We therefore need to pool as far as is feasible our markets and our financial human and natural resources. We need a single unified and truly common market for goods and services, capital, and trained manpower. In additionRead MoreEssay about Caribbean Integration2495 Words   |  10 Pagessimple and irrefutable. First we are small and we need to achieve economies of scale. We need to achieve such economies in markets, production, the mobilisation of regional capital for regional use, university education, science and technology, sea and air transport to mention some areas. We therefore need to pool as far as is feasible our markets and our financial human and natural resources. We need a single unified and truly common market for goods and services, capital, and trained manpower. In addition

Climate Change and Global Warming

Question: Discuss about the Essay onclimate change and global warming and its impact on the environment ? Answer: Introduction In this project, we will be discussing about climate change and global warming and its impact on the environment. In order to live and survive in this world, proper environment is required to live in. A healthy environment will give a healthy life. Climate is one of the biggest factors for a good healthy environment (Anderson, 2012). For the past few years, climate of different places around the globe is changing rapidly. Climate change can be defined as the statistical administration of weather ornamentation only if that particular change last for a considerable period of time. Climate change can either refer to a sudden change in the usual weather pattern or variation in the time span of a particular climate condition. Climate change can take place due to various reasons like; Difference in solar radiation accepted by the Earth Movement of tectonic plates Volcanic eruption Biotic process Climate is determined basically based on the scale of radiation heat received by the Earth and the amount of heat radiated back to the space (Colligan, 2012). This energy is distributed all around the globe by activation of winds and ocean currents so as to determine the climate of different regions on the earth. Basically the climate effecting factors are termed as Climate forcing. The main climate forcing or forcing mechanisms are as follows: Variation in albedo Difference in the Earths orbit Variation in green house gas concentrations Building of mountain and continental drift etc. Global warming on the other hand can be termed as the average rise in the temperature of the climate system of the Earth (Fracking could accelerate global warming, 2013). A lot of different lines of observation are reflecting that the system of climate is warming day by day. Global warming is generally the amount of heat retained back by the earths surface. Yet since 1970 it is being noticed that the climate system has extended up to warming of ocean. Ice are melting slowly in the frozen regions, thereby increasing the temperature in the other continents (Global warming: Outlook for Earth, 2013). The main reasons for global warming are: Variation in atmospheric composition Eruption of volcano Changes in the Earths orbit pattern Solar luminosity Population growth (man-made cause) Impact of climate change and global warming: Statistical Data Impact The main contributors of global warming are the widely spreading greenhouse gases carbon dioxide and methane. It has been observed that over the past last one century, the earth has warmed up 1 degree Fahrenheit. The Arctic Climate Impact Assessment reports that over the past 50 years, the temperature has increased as much as 3 to 4 degree Celsius in different regions like Alaska, Eastern Russia and Western Canada (Heffernan, 2013). The new statistical data provided on global warming states that the concentration of Carbon dioxide gas has increased from 290 parts per million to 400 parts per million. The main sources for the increased concentration of carbon dioxide into the atmosphere are different industries like transportation, electric power generation and agriculture. The most remarkable report that has been updated by NASA recently shows that the concentration of ice in Arctic Sea ice has diminished to 13.3 percent per decade from 7.8 percent per decade in 1980s (Hoag, 2013). The very recent report submitted in accordance to the Third National Climate Assessment Report by the U.S. Global Change Research Program is of the following opinion: The changing aspects of heat waves, rising of sea level in the North East is endangering different aspects of life such agriculture, ecosystem, infrastructure, fisheries etc. The major reasons of climatic threat in North West part of the world are the erosion, reducing rate of water supply, rise in sea level etc. In the South East part, the rising level of the seas has become a major threat to the regions economy and environment. This in turn will effect health, agriculture and more. Infrastructure, agriculture, human life is likely to get effected in the Mid-West region due to the effects of global warming, thereby causing heavy rainfall, and flooding as a result. Major effects: The major effect of global is that the climate of the earth has warmed up rapidly. Changes are being noticed in the measurement of the sea level and the temperature of the land. It is being noticed that there is a rise of sea level and temperature of the land, more than the normal rate suppose to take place. Changes in weather in different region of the world is one the major effects of global warming which is mostly caused by the activities of the human. Changes like, variation in the amount of precipitation and amount of rainfall are the major signs of change in weather of a place. Weather is kind of becoming extreme in nature and such changes are becoming prolonged for a considerable period of time than it is normally expected to be. The major effect of this global warming which is increasing in a noticeable rate is the rise in the sea level (Mayer, Canon and Coleman, 2014). This is mainly because, since the earth is retaining more amount of heat than it normally should retain, th e land is getting heated, as a result of which ice is melting at a rapid rate, thereby rising the level of the seas. The major impact of global warming and climate change falls on the eco-system and social life of the human beings. Due to the change in weather, agriculture pattern of the concerned region will have an impact on it, thereby effecting human life (Ollier, 2013). Even human beings will be required to adjust to the changing pattern of the weather by changing their food consuming pattern, living necessities, housing pattern etc. Human beings are facing different sorts of health problems due to rapid weather changes. Diseases like malaria, typhoid, diarrhoea have increased in rate, thereby causing death of more people. The most distinct impact of global warming has fallen on the wildlife and greenery of the world. Due to the effect on climate, birds that used to migrate during winter season are not found to be migrating any more nowadays (Oxlade, 2012). The most important effects on the plantation life on the earth are pest infestation, soil erosion and degradation, invasion of species etc. Basically there is an overall change in the biological, ecological and sociological system of the world. Suggestions and strategies to be adopted for curbing out global warming: The main causes for global warming are induced mostly by man. So it is we human being who have the remedy in our hands to get relief from global warming. If we people, channelize our activities in a discipline way, then we might be able to save our mother earth from being effected by global warming (Scherer, 2012). Here are few of the steps mentioned to get a relief from global so to give ourselves and others a better place to live in: Driving less or using your car less would help you not only to save fuel consumption but also it will help to reduce global warming. As it is known that one of the major cause of global warming it the discharge of excessive carbon dioxide into the air. Reducing, reusing and recycling is one of the best way to save our mother earth from global warming. Using of solar energy as a medium of energy on the earth will somewhat save the earth from global warming. Buying of energy saving appliances and there utilisation will help in reducing energy consumption at a rapid rate, thereby decreasing the rate of global warming. If waste products are reduced in number, then the earth might be saved from global warming. It is known to us that landfills are the biggest contributors of greenhouse gas. Reducing waste will reduce concentration of greenhouse gases. Plantation of tree is one of the major contribution that we human being can do to the nature. It will not only help in beautification of our society but at the same will help in reducing the global warming by taking in carbon dioxide from the air (Sinn, 2012). Farms should use less or no amount of pesticides for agricultural purpose. This pesticides contents minerals that are harmful for the soil, thereby causing global warming. Utilisation of fuel cells for production of electricity is one of the ways to save our mother earth from global warming. These fuel cells will not emit greenhouse gases while production of electricity. Conclusion: It is to be remembered that our problem are man-made, so it is we the human beings who can solve these issues (Water stress, not heat, will cut yields under global warming, 2013). For we all know, that these global warming is not endangering our living on this earth but also the living of the variety of species. So, it is high time now, that we all join our hands to curb out this evil to save our mother earth from being destroyed, keeping our safety and security in our own hands. References Anderson, M. (2012). Global Warming. New York: Britannica Educational Publishing in association with Rosen Educational Services. Colligan, L. (2012). Global warming. New York: Marshall Cavendish Benchmark. Fracking could accelerate global warming. (2013). New Scientist, 219(2929), p.6. Global warming: Outlook for Earth. (2013). Nature, 501(7467), pp.297-297. Heffernan, O. (2013). Global warming expands Antarctic sea ice. Nature. Hoag, H. (2013). Ozone-hole treaty slowed global warming. Nature. Mayer, K., Canon, D. and Coleman, J. (2014). The enduring debate. New York: W.W. Norton Company. Ollier, C. (2013). Global Warming and Climate Change: Science and Politics. Quaestiones Geographicae, 32(1). Oxlade, C. (2012). Global warming. Mankato, Minn.: Smart Apple Media. Scherer, L. (2012). Global warming. Detroit: Greenhaven Press. Sinn, H. (2012). The green paradox. Cambridge, MA: MIT Press. Water stress, not heat, will cut yields under global warming. (2013). ECOS.

The Purpose of Satire free essay sample

This seems to be Franklins specialty. His tongue of wit highlights and forces the reader to question the purpose of such policies. His satires aids him in conveying a message in a way that people are open to listen and more likely to re evaluate the norms. The beauty of humor is its ability to rely a message of importance in manner that is not reprimanding thus most audiences are more reciprocal to what is being said. In Franklins time slavery was in full swing even though society was slowly realizing It was wrong.Franklin instead of forming a protest and speaking out against anyone who owns slaves, Franklin wrote The Pennsylvania Abolition Society to the united States Congress and the piece Benjamin Franklin to the Federal Gazette to highlight the of slavery in both a forward way of all are equal and way. When reading such writing both give the reader a gentle push to consider whether they are in the wrong without reprimanding anyone. We will write a custom essay sample on The Purpose of Satire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His technique helps him to argue for what is right without being seeming Of Franklins satirical pieces are one of his most humorous and valid pieces is the The Speech of Miss PolyBaker in which highlights the extremeness of punishing a lady with many bastard children when so many other problems in society. When Franklin highlights the ridiculousness of fining a woman who is raising children by herself for it takes away the money she can provide for her children, highlighting that the government Is actually forcing her to give away money she could use for her children. It Is quite humorous to consider and very much true. The fines leave her with less and the fines are because they believe she Is an unfit mother.Furthermore, she states that If a marriage proposal where to come her way she would gladly take the gentleman up on his offer, but sadly none have come and she cant force it even though she claims to have the skills need for an excellent wife. These ideas stray for the usually if she has many children from many suitors she is improper. Franklins wording and speech makes the reader wonder if they got it backwards. Granted his first pieces were not published and his other piece was not readily traced to Franklin these pieces were still out there giving society a reason and example to wonder about their concepts of certain norms.Franklins satires give way for people to look Into their thoughts without feeling punished, making people more willing to change their perceptions without being defensive about the pieces. BY In most of the Franklins biography Franklin utilizes the humor and creates sat ires in order to help the public review certain norms in their society. Franklin employs humor as tact to point out the flaws in the obvious of certain policies, ideas, and concepts. For Franklin, his spec writings often point out issues he sees in the norms realizing it was wrong.Franklin instead of forming a protest and speaking out against anyone who owns slaves, Franklin wrote The Pennsylvania Abolition Society to the United States Congress and the piece Benjamin Franklin to the Federal Gazette to highlight the of slavery in both a forward way of all are equal and satirical the money she can provide for her children, highlighting that the government is actually forcing her to give away money she could use for her children. It is quite are because they believe she is an unfit mother.

How to Build Writing Skills in Students With Dyslexia

How to Build Writing Skills in Students With Dyslexia When you think of the word dyslexia reading problems immediately come to mind but many students with dyslexia struggle with writing as well. Dysgraphia, or written expression disorder, impacts handwriting, the spacing of letters and sentences, omitting letters in words, the lack of punctuation and grammar when writing and difficulty organizing thoughts on paper. The following resources should help you better understand dysgraphia and work with students to improve writing skills. Understanding Dyslexia and Dysgraphia Dyslexia and dysgraphia are both neurological based learning disabilities but both have specific symptoms. Its important to learn the symptoms, types of dysgraphia, and treatment options. Dyslexia impacts writing skills in many ways. Students with dyslexia show a significant difference between what they can tell you verbally and what they are able to convey on paper. They may have trouble with spelling, grammar, punctuation, and sequencing. Some may have dysgraphia as well as dyslexia. Knowing how this learning disability affects writing can help you develop specific strategies for working to improve writing skills. Teaching Students With Dyslexia and Dysgraphia Once understood, you can make some accommodations in the classroom to help improve writing and learning in students with written expression disorder. For example, experimenting with different kinds of pens can help you find what is most comfortable for your student, and improve legibility. Written assignments completed by students with dyslexia are often filled with spelling and grammar errors, and the handwriting is sometimes illegible, causing a teacher to think the student is lazy or unmotivated. A plan of action provides a step-by-step approach for organizing thoughts and information to help make the writing process easier. when teaching writing skills to students with dyslexia. Ideas for Lesson Plans Arm yourself with specific strategies to incorporate into your daily teaching that will help you work with students with dyslexia and dysgraphia improve their writing skills. One suggestion is to put away the red pen when grading papers and use a more neutral color to avoid the student becoming discouraged when seeing all the red marks when you return an assignment. Building Sequencing Skills: From the time we are very young, we learn to complete tasks in a specific way, such as tying shoes or using long division. If we do the task out of order, the end result is often wrong or doesnt make any sense. Sequencing skills are used in writing as well, making our written information make sense to the reader. This is often an area of weakness for children with dyslexia. Students with dyslexia can frequently see the big picture but have trouble understanding the steps it takes to get there. Plan a lesson requiring students to take parts of an event or story and put them in the correct, chronological order.Journal Writing: Helps students in middle school practice writing skills by keeping a daily journal. Writing prompts are given each morning or as a homework assignment and students write a few paragraphs. Varying the writing prompts helps students practice different types of writing, for example, one prompt might require descriptive writing and one mig ht require persuasive writing. Once a week or every other week, students choose a journal entry to edit and revise. Create a Classroom Book: This lesson can be used from 1st through 8th grade and gives you the opportunity to teach social lessons as well as writing lessons. As you complete classroom books, put them in your classroom library for students to read again and again, helping them learn about and become more tolerant of one anothers differences.Writing Newspaper Articles: This project not only works on informative writing skills, but it fosters cooperation by teaching students to work together to create a classroom newspaper.Outline Writing Prompt: Teachers often give students writing prompts to help generate writing ideas, however, students with dyslexia may need additional assistance in organizing information. Provide a step-by-step guide that goes through the process of putting together an outline that organizes information.

The Most Effective Methods for Improving Employee Motivation Dissertation

The Most Effective Methods for Improving Employee Motivation - Dissertation Example Literature Review One motivational theorist states it plainly: â€Å"Aspiration is the source of all motivation† (Freemantle, 2004, p.22). Aspiration is akin to desire and ambition, therefore the author suggests that an effective organization aspires to achieve performance and works to get staff members engaged in this process. This points toward giving cause for each and every organizational scenario or policy to remind employees that they are very much a part of organizational goals and should be reminded to aspire to achieve short- and long-term business ambitions. From this author’s perspective, motivating employees should be as simple as leadership engagement and vision. One difficulty in motivating people, for those organizations which take a Theory X approach to business, is offering employees more autonomous work environments (no micro-managing) and giving them more inclusion in organizational situations. The Theory X philosophy, proposed by Douglas McGregor, suggests that employees are simply lazy by nature, incapable of self-direction, and incapable of providing innovative or creative solutions to enhance organizational effectiveness (Kopelman, Prottas, and Davis, 2008). Under Theory X leadership, employees are rigidly-controlled by top-down hierarchies of management and are expected to simply conform to organizational mandates. Additionally, Theory X leaders seem to command and control employees, expecting no more contribution than generic job function each and every day in the business or organization.

Precedent vs. Contemporaneous Autonomy in Regard to Advance Directives Essay

Precedent vs. Contemporaneous Autonomy in Regard to Advance Directives - Essay Example Ronald Dworkin argues that if we can declare this patient incompetent, he does not have the capacity that autonomy represents. This means that respect should be upheld to the patients’ prior wishes made when competent. This is because a competent person’s decisions are autonomous ones. This view is referred to as the integrity view, which states that the value of autonomy derives from the capacity it protects: the capacity to express one’s own character traits, values, commitments, convictions and critical as well as experiential interest in a life one leads. However, it is arguable that, in most cases the present desires expressed by a patient need to be respected. Dworkin constructs a hypothetical case, where there exists a woman named Margo, who has dementia, but still seems to find pleasure in seemingly meaningless activities, such as reading, eating snacks among others. He even explains that Margo may be one of the happiest people he â€Å"knows.† How ever, years back, Margo had signed an advance directive expressing her desire to be left to die if she were to need life-saving medical treatment once afflicted with dementia. ... Dworkin believes we must respect Margo’s advance directive, as Margo living with dementia is her living against her critical interests that she held while competent. Experiential interests, in my opinion, hold a great deal of value, enough that experiential interests alone make one valuable and thus their life worth continuing. As Dworkin points out, pleasures that experiential interests provide are essential for a good life. A good life has value in it of itself, and while â€Å"genuine meaning and coherence† may enhance this value, no requirement for value to be obtained (Marshall, 123). I deduce that the reason we have critical interests are so we can enhance individual experiential ones. For instance, Dworkin claims establishing close friendships are an example of a critical interest. The reason we wish to establish such relationships is so when â€Å"watching football, or seeing Casablanca for the twelfth time or walking in the woods in October† (Marshall, 5 1) we are that much happier and life is more enjoyable. However, if one performs these experiential interests without having formed close relationships, they do not suddenly lack value; they are just perhaps slightly less enjoyable. However, if one were still to argue on critical interests that hold true value, we can see in many instances where experiential interests remain valuable on their own. The existence of a person who is solely able to attain experiential interests may allow someone else to enhance his or her critical interests. For example, in the case of Margo, there existed a medical student, Firlik, who took a specific interest in her case (Marshall, 144). By being able to visit Margo daily, Firlik was able to answer his questions and